Colorful beads: why these beads in fun colors are so popular
Colourful beads naturally make you happy. We notice this often enough in the shop. Do you recognise this?
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Yes, back with a vengeance: the charm necklace. And we should know because about 20 years ago we made the most diverse charm necklaces and bracelets on an assembly line at Beadies. A huge hit at the time and this trend is now back in full swing.
Link chains are still very popular. The nice thing is that there are so many types that you will always find a necklace that suits you. From finely subtle to super chunky and coarse. There is also a desire to make and personalize jewelry with charms. And that is perfect with charms on your necklace. With us you will find charms in many types. Colored gold charms with enamel and zirconia stones or semi-precious stone charms. Many of these are of our own design, so you always have a piece of jewelry that no one else has.
We have a number of options for your own unique charm necklace.
First of all, we have a basic set for the real DIY-ers with which you can easily and quickly make your own charm necklace. This set consists of:

All you have to do is choose your favorite charms . And that is of course the best part. All you need is a pair of flat-nose pliers . As for the number of charms: that is personal. With 5 or 7 charms you can make a nice necklace. Make sure that the charms hang straight. You can do this by holding the chain up and determining the correct link to which you attach the next charm. If you keep an odd number of links, the next charm will hang straight. Our chains have 3 links.
Does this make you nervous? And you don't want to make it yourself, but you want to think of it yourself? Then simply choose your favorite charms in our stores in Amsterdam and Utrecht and let us make the necklace! This usually takes a day, but if you're lucky you can pick up your necklace (or bracelet) the same day. The chance is greater if you submit your assignment to us in the morning.
No time or desire to think? Then just go for our ready-made charm necklaces! Enough choice and delivered quickly.
The big advantage of charm necklaces and bracelets is that you can combine them endlessly. For example with a short bead necklace or with a longer necklace. You can also expand your necklace with multiple charms. Every week we design new charms and supplement our collection with them.Colourful beads naturally make you happy. We notice this often enough in the shop. Do you recognise this?
Yes! In 2026, beads will be all the rage. From beaded necklaces (sometimes several at once) to beaded bracelets, and from transparent to bright pink. As long as the beads are large, you're totally on trend. Large beads in jewelry with striking details give a cool look. Whether they are large pearls, semi-precious stone beads, or acrylic, anything goes.